Creating a “Login” screen with the ability to authenticate through various accounts

Convenience: Users can use their existing accounts, making the login process simpler and more convenient.

Speed: Logging in through third-party accounts can be faster than entering a password since users are already authenticated in their own accounts.

Variety of Options: Offering multiple login options allows users to choose the one that is most convenient for them.

Trust: Users may feel more trust in the service by providing access to their accounts from reputable companies such as Google and Microsoft.

Limitation of Choice: Some users may prefer not to use third-party accounts and would rather enter their password. It’s important to provide them with that choice.

Many websites place the login button in the upper right corner.

Visibility: Placing the login button in the upper right corner immediately attracts the user’s attention because many people expect to find it there.

Simplicity: It is a convenient location for placement since users can easily locate the login button, even if they are not familiar with the website.

Consistency: Many websites follow this practice, creating a consistent and expected experience for users.”

Clicking on the company logo on the website to return to the homepage

Navigation intuitiveness: Clicking on the logo serves as an indication of the homepage, as logos are typically positioned in the upper-left corner of the page. This aligns with user expectations, making navigation more intuitive.

Contextual return: Users may find themselves in different sections of the website, and clicking on the logo provides them with an easy way to return to the starting point, regardless of the current context.

Reduced click count: This allows users to minimize the number of clicks required to reach the homepage, making navigation more efficient.

Mobile devices: On mobile devices, screen real estate is limited, and clicking on the logo may not be the best practice. In such cases, navigation menus or a ‘home’ icon are often used to facilitate returning to the homepage.